OMBIER
Ombre - shadow, Papier - paper
(french)
Ombier is a campaign in partnership with Sony Music and Arjowiggins celebrating the importance of paper and its features in the modern increasingly digital world. Despite digital’s greatness, paper remains a powerful tool that carries emotion and shows how important every customer is to the brand.
In the book you will find previews of the artist’s new songs, information about the artist and their music, special interviews as well as your personal Sony Music Membership card. Each booklet is dedicated to one artist or band and their new album.
Inside the book there are paper shadow equalisers. Using the Ombier App the user can take a photograph of the shadow and a demo of a song will start playing.
Sony Music Membership is a limited product. The link to become a member of Sony Music would be published online for a certain amount of time, so only limited amount of people would be able to get it. After getting the Sony Music Membership, the members get posted a series of books featuring shadow equalisers of new songs of a particular artist, special interviews and information about the album of Sony Music artists.
This is the Ombier App through which the user can find information about the artist, access their Sony Membership and play music by taking a photograph of the shadow equalisers.
